Coming soon
Digital Marketing
SEO, Google Ads, Meta Ads and social media marketing, with real campaigns.
- 3 months
- Beginner
- 5 parts · 41 topics
Send us one message on WhatsApp, and we will tell you the launch date.
Planned syllabus
The full roadmap, basic to advanced
Every part builds on the one before it. You finish each part with a real project.
- Parts
- 5
- Duration
- 3 months
- Topics
- 41
- Projects
- 5
Part 1Month 1: Foundations and SEO
- Marketing basics: funnel and customer journey
- Buyer personas
- A website with WordPress or Shopify
- Keyword research
- On-page SEO: titles, meta, headings
- Technical SEO: speed, sitemap, schema
- Link building
- Local SEO and Google Business Profile
- Google Search Console
Project An SEO audit of a real website.
Part 2Month 1: Content and social
- Content strategy and calendar
- Blogging for SEO
- Instagram: reels, stories, carousels
- YouTube SEO
- LinkedIn for brands
- Canva design basics
- AI tools for content
- Influencer marketing
Project Grow a page with a 30-day plan.
Part 3Month 2: Paid ads
- Google Ads: search campaigns
- Display, YouTube and Performance Max
- Keywords, match types and bidding
- Meta Ads Manager
- Audiences and lookalikes
- Ad creatives and copy
- Retargeting with the Meta Pixel
- Budgets, ROAS and scaling
Project Run a small real ad campaign.
Part 4Month 2: Email and WhatsApp
- Building an email list
- Email tools: Mailchimp, Klaviyo
- Welcome and abandoned cart flows
- Newsletters that people open
- WhatsApp Business and broadcasts
- WhatsApp API and chatbots
- SMS marketing
- Spam rules and consent
Project A welcome email series that sells.
Part 5Month 3: Analytics and career
- Google Analytics 4 events and conversions
- Google Tag Manager
- UTM links
- Reports in Looker Studio
- Conversion rate optimisation
- A full campaign project
- Google and Meta certifications
- Freelancing and agency jobs
Project A full marketing plan and report for a business.
This is the planned syllabus. Small changes are possible before launch.
Want this course? Tell us.
Send one message on WhatsApp, and we will tell you as soon as the launch date is fixed.